SFH Rolls Out Flex
Condom Plus Five Exciting Variants in New Identity to expand choice of condom
brands available to Nigerians.
Society for Family Health (SFH),
Nigeria’s leading indigenous not-for-profit organization implementing
programmes in reproductive health, HIV and AIDS prevention and treatment, maternal
and child health in Nigeria; today launched five new variants of Flex condoms
into the market.
Beyond high performance, the Flex
condom with new logo and distinct visual identity aims to expand the choice of
condom brands available to Nigerians. Brand Flex is positioned to address the
emotional needs of a unique set of consumers: They are Young,
adventurous and trendy. They enjoy an Active fitness lifestyle. They Treasure a
life of fun; seek, like most humans, maximum pleasure from sex, revel in the fulfillment
of upward mobility, and generally want adventures without risks! While most of
them are aged between 20 – 35 years
old, they are broadly Married and Singles and Ready-to-Mingle! These are the
folks Flex is designed for!
The new variants include Flex Classic
condoms which are ribbed and strawberry flavoured designed to provide extra sensation
and heightened pleasure while Flex Brown Sugar condom is a premium studded and
chocolate flavoured condom for maximum stimulation and thrill.
Others include Flex Spice premium
latex condom which is an ultra-thin and strawberry flavoured condom designed to
provide that natural feel whereas Flex Pleasure Unlimited condom is a unique
premium bubble gum flavoured condom offering extra pleasure and maximum delight.
The Flex Treasure Island is a combo
pack of all flavoured variants: Flex Spice Condom, Flex Brown Sugar condom and
Flex Pleasure Unlimited condom, offering three matchless delights in a box and Stamina
Condom brand is a Lidocaine–treated condom offering longer lasting excitement.
The Flex Classic, Spice and Brown
Sugar Condoms, offer a unique combination of flavoured and textured condom at
the same time creating extra spice and enhancing sexual delight and is the
first of its kind in Nigeria. These variants appeal to a wide range of
individuals with different personalities; the adventurous and heightened
pleasure seeker; the flavour appeals to romantic lovers; as well as the
conventional and predictable ones.
Speaking at the media launch, the
Managing Director/CEO, Society for Family Health Nigeria, Sir Bright
Ekweremadu, said, “The new Flex condom packs the best of precision
manufacturing and stylish design with top class craftsmanship and functionality
to deliver extra sensation for maximum pleasure. With its unique performance
and boasting of the internationally tested latex, we predict that these new
products will be accepted by discerning consumers”.
Flex condoms offer protection against
sexually transmitted diseases as well as prevent unwanted pregnancies and are
available for different personalities making it the ideal choice for young and old
sexually active males and females.
Flex condoms comply with NAFDAC and International standards. Each batch of Flex condom is electronically tested both at the
manufacturer’s world-class laboratory and here in Nigeria in a condom
laboratory by Federal Ministry of Health staff. For instance, it is a fact that Flex condoms stretch 7 times its own length before
breaking.
Flex condoms are manufactured
abroad and by one of the biggest condom manufacturers in the world, Thai Nippon
Rubber Industries (TNR). TNR is a WHO Pre-Qualified manufacturer for condoms and the condoms –
including our Flex brand – are made to very high and demanding international
standards. In addition to being a leading global
manufacturer of premium condoms, TNR is also one of the world’s leading suppliers
of natural rubber latex, thus ensuring that our condoms – the Flex condom range
–are produced from the best natural rubber latex.
Interested vendors should kindly write
to: sales@sfhnigeria.org.
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