In the video for “God’s Plan,” released upper Friday, the rapper gives away almost $1 million to the Miami community, with the introduction announcing, “The budget for this video was $996,631.90. We gave it all away. Don’t tell the label…”
Throughout the video, Drake can be seen giving out a $50,000 scholarship to a University of Miami student, $50,000 to a women’s shelter, $50,000 to a youth center, $25,000 to after-school programs, $20,000 to the Miami Fire Department, and $10,000 to UM’s school of music. In addition to the significant donations, he donates new cars to Miami families and hands out stacks of cash to a few mothers and their children, telling them, “We’re nothing without our mothers, so thank you.”
The rapper even walks into a grocery store and announces, “Anything you guys want in the store is free, you can have whatever you guys want,” as customers fill up their carts, and took kids on a mall shopping spree.
After dropping the heartwarming video, which Drake calls the "most important thing" he's done in his career, he took to Instagram Story to write a message to his fans.
"I am not into challenges on IG I find them annoying...but today I am going to challenge everyone to just go out and do something for someone, anything, the smallest thing just to bring another human being some joy and please tag me in it somehow so I can see all the love being spread," Drake wrote. "You don't have to play the song in the background or have some hashtag this isn't about streams and all the other tactics being used...just go be kind in any way you can and let's all watch the world be nice to each other even if it's for 24 hours...Thank You."