In the video for “God’s Plan,” released upper Friday,
the rapper gives away almost $1 million to the Miami community, with the
introduction announcing, “The budget for this video was $996,631.90. We gave it
all away. Don’t tell the label…”
Throughout the video, Drake can be seen giving out a $50,000
scholarship to a University of Miami student, $50,000 to a women’s shelter,
$50,000 to a youth center, $25,000 to after-school programs, $20,000 to the
Miami Fire Department, and $10,000 to UM’s school of music. In addition to the
significant donations, he donates new cars to Miami families and hands out
stacks of cash to a few mothers and their children, telling them, “We’re
nothing without our mothers, so thank you.”
The rapper even walks into a
grocery store and announces, “Anything you guys want in the store is free, you
can have whatever you guys want,” as customers fill up their carts, and took
kids on a mall shopping spree.
After dropping the heartwarming video, which Drake
calls the "most important thing" he's done in his career, he took to
Instagram Story to write a message to his fans.
"I am not into challenges on
IG I find them annoying...but today I am going to challenge everyone to just go
out and do something for someone, anything, the smallest thing just to bring
another human being some joy and please tag me in it somehow so I can see all
the love being spread," Drake wrote. "You don't have to play the song
in the background or have some hashtag this isn't about streams and all the
other tactics being used...just go be kind in any way you can and let's all
watch the world be nice to each other even if it's for 24 hours...Thank
You."
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