Affirming the
popular axiom that “the
road to the heart is the ear”, Nigeria’s leading manufacturer
of premium and affordable carpets, rugs and flooring solutions, Nobel carpets and rugs is set to engage its teeming
consumers this valentine season with its ‘Share
Your Love’ campaign.
The ‘Share Your Love’ campaign engages consumers in a conversation
designed to encourage them to connect, re-connect and celebrate with their
loved ones during the valentine’s period. The campaign is geared towards encouraging consumer participation by
sharing personal and exciting love stories for a chance to win fabulous prizes
and an ultimate time-out with their loved ones.
Speaking about the campaign, the General Manager, Lucky Fibres Ltd, Mr
Jitesh Pamnani, explained that the Nobel Carpets
and Rugs ‘Share Your Love’ campaign was conceptualised to entrench a deeper
connection between the brand and the target consumers in an exciting way in this
season of love.
According to him, consumers will have the opportunity to participate in
the special valentine campaign on select leading radio stations in Lagos and on
social media for a period of one week. Consumers are expected to either call into
the programmes to share their remarkable love stories orpost their stories
online with the hashtag #ShareYourLove tagging the company’s
Facebook and Instagram pages.
In the course of the campaign, 14 winners are
expected to emerge within a week. Of
the 14 winning entries, two of the most touching stories will be
selected for a Nobel Carpet sponsored dinner date on Valentine’s Day.
Stories
with the highest likes on Facebook/Instagramwill
also be selected for a Nobel Carpet sponsored dinner date on Valentine’s Day while first and second runners up will be given consolation prizes.
Speaking
further on the campaign, Jitesh added that Nobel
Carpets and Rugs looks forward to delighting its numerous consumers this
season as they share their amazing love stories and experiences.
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