Twitter has reported its first ever quarterly profit in its latest financial results but continues to struggle to entice new long-term users.
The social
media site reported net income of $91 million (€73 million), compared with a
loss of more than $167 million in the same period last year.
The
company also announced record quarterly revenue and an increase in daily users
— but total monthly active users failed to grow, staying at around 330 million.
Total
revenue for the quarter was $732 million, a 2 per cent increase on the same
period last year.
Twitter
co-founder and chief executive Jack Dorsey said: “Q4 was a strong finish to the
year.
“We returned
to revenue growth, achieved our goal of GAAP profitability, increased our
shipping cadence, and reached five consecutive quarters of double-digit DAU
(daily active user) growth.
“I’m proud
of the steady progress we made in 2017, and confident in our path ahead.”
The number
of people using Twitter every day rose by 12 per cent, the company said – the
fifth consecutive quarter of such growth.
However
questions remain over its ability to entice new long-term users to the
platform.
Despite a
4 per cent increase in monthly active users over the last year, the company saw
no increase in the last three months, with the numbers described as “flat”.
The
platform has struggled to effectively communicate how best to use the site, but
has made notable changes in the last year to try to become more accessible.
These
include doubling the tweet character limit to 280 and the addition of a new
thread feature to enable users to better string a series of tweets together.
However,
the site continues to face criticism over safety and its enforcement of policies
to remove fake news and extreme and explicit content from the site.
– PA
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