…Activation to Drive Financial
Inclusion Among the Youth
Ecobank Nigeria has commenced a youth engagement program in
tertiary institutions across Nigeria as part of efforts to deepen financial
inclusion by banking the youth.
The initiative, themed 'Ecobank Xpress Campus Storm’ will avail
students of tertiary institutions the opportunity to open the Ecobank Xpress
account, a digital account that requires no documentation, minimum balance or
paperwork, simply by downloading the Ecobank Mobile app. With the Ecobank
Xpress account, students will be able to access financial services such as
airtime top up, funds transfer and bill payments from their mobile
devices. Parents and Guardians will also be able to transfer money to their
children or wards‘Xpress accounts which they can withdraw without a card at any
Ecobank ATM or Xpress Point.
The first phase of this initiative will cover 24 universities,
polytechnics and colleges of education across the country.
Flagging off the program, Carol Oyedeji, Executive Director
Consumer Banking, Ecobank Nigeria, said the initiative is to empower young
people by offering them convenient, affordable and accessible financial
services anytime, anywhere from their mobile. She reiterated that it was in
line with the bank’s strategy to make banking available to the hitherto unbanked
and underbanked in support of the Central Bank of Nigeria’s financial inclusive
drive.
According to Mrs. Oyedeji, “This initiative is one of the ways
we are connecting with the youth segment. We will set up free WiFicentres
tagged the ‘Xpress Corner’ across these campuses and there are opportunities
for the students to win exciting prizes during the activation. We will also
hold concerts with major artistes as a means of infusing fun into the program”
Institutions listed for the campus storm include University of
Lagos, Akoka; Yaba College of Technology, Yaba; University of Benin, Benin
City; Ahmadu Bello University, Zaria; ObafemiAwolowo University, Ile-Ife;
University of Nigeria, Nsukka; MoshoodAbiola Polytechnic, Abeokuta; University
of Abuja and University of Uyo, AkwaIbom, among others.
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