Today, Nike announced
its newest collaboration with the Olympic medalist and Off-White's Virgil Abloh (who doubles are the artistic
director of Louis Vuitton menswear): The Queen Collection.
In honor of the US
Open, beginning on August 27th, Serena will wear the new collection, which
includes a tennis dress with a tutu-like skirt (ah-mazing) in both black and
white, a bag, jacket and three pairs of sneakers, ranging from $130 to
$900.
"With Serena, we have one of our generation's most powerful, inspiring
athletes as the muse," Virgial Abloh said, as reported by Business of Fashion.
"I was trying to embody her spirit and bring something compelling and
fresh to tennis."
Consistent with
Virgil's desires, the line truly embodies the tennis champion. For one, she's
very feminine in her clothing choices. And, she loves dance, which is the
inspiration behind the tennis dress.
"So the dress is
feminine, but combines her aggression," he continued, claiming his
appreciate for the sport. "It's partially revealing. It's asymmetrical. It
has a sort of ballerina-esque silhouette to symbolise her grace. It's not about
bells and whistles and tricks. It's just about it living on the body and
expressing Serena's spirit with each swing of the racket."
The sneakers in the collection stem from the star's longtime
relationship to the athletic brand. She's been a Nike ambassador since 2003,
and has consistently steered away from the white tennis shoes that her peers
and predecessors have worn. She prefers colorful looks, and while we can't say
if this is her goal, they make her fast feet more apparent on the court.
The Queen Collection
includes the NikeCourt Flare 2 and limited editions of The Ten: Nike Air Max 97
and The Ten: Nike Blazer Mid SW. Each pair has accents of neon hues on the
soles and read "Off-White for Nike" with the shoe's official
title.
Considering Serena's 23 grand slam singles victories, four Olympic
gold medals, overall impact on sports and the powerful yet feminine designs of
this collection, it's very clear that Serena is indeed a queen.
No comments:
Post a Comment