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| Biodun Sobanjo |
...As Rotimi Olaniyan Delivers Paper On Redefining The
Nigerian Identity
Nigeria’s most resourceful brand communications
journal, BrandCampaign is set to celebrate its seventh year anniversary with a
special edition on 50 MOST INFLUENTIAL MARKETING COMMUNICATION PRACTITIONERS IN
NIGERIA on August
28 at Whitehouse Hotel,
Ikeja GRA, Ikeja, Lagos.
Also on the bill is an anniversary a
lecture to be delivered by Dr Rotimi Olaniyan, Chief Executive Officer of
ADVANTAGE Limited. The lecture titled 'A Commercial Strategy For Nigeria
And The Role Of Brands In Redefining The Nigerian Identity is going to be
discussed by the trio of Mr. Bolaji Okusaga, who is the Managing Consultant of
Precise Limited, Mr. Olusegun Mcmedal who is the Chairman, Lagos State Chapter
of Nigerian Institute of Public Relations (NIPR) and Mr. Lukman Adeyemo,
Tourism Promoter with Motherland Beckons Limited.
Mr. Akinwumi also stated that the
Special edition on 50 MOST INFLUENTIAL MARKETING COMMUNICATION PRACTITIONERS IN
NIGERIA publication is conceptualised to document in a single template,
the biographies and contributions of some of the l personalities and players
who have dominated the Nigerian marketing communications landscape in the
past and who are still active on the landscape
Akinwumi, in the breakdown, stated
that nineteen out the fifty practitioners are from the traditional
advertising sector, nine from the Outdoor outdoor advertising sector, six from
the Media Independent agencies, nine from Public Relations and Reputation
Management agencies, six from the experiential marketing companies and only one
from brand journalism industry.
In the traditional advertising
sector, the czar of advertising in Nigeria, Mr. Biodun Shobanjo leads the pack
that includes Mr. Udeme Ufot Of S O & U Advertising Limited, Mr. Lolu
Akinwunmi of Prima Garnet Group, Sir Steve Omojafor of STB Advertising fame, Mr.
Ayo Owoborode of the PAL Advertising fame who now runs Servewell Consulting, Mr.
George Thorpe of Market Space Limited, Mr. Jimi Awosika of Troyka Group and Mr.
Enyi Odigbo of Casers Group that controls DDB Lagos, Capital Media and Magenta
among other firms, Mr. Kola Ayanwale of Centrespread Grey and Senator Akin
Odunsi of STB Group.
Other who made the list from the
traditional advertising sector are Mr. Funmi Onabolu of Cosse TTL Limited
Limited, Mrs. Bunmi Oke of Ladybird Advertising Limited , Mr. Kelechi Nwosu of
TBWA Concept Limited, Mr. kayode Oluwasona who is the immediate Past President
of Association of Advertising Agencies of Nigeria (AAAN), Mr. Ikechi Odigbo who
is the current President of Association of Advertising Agencies of Nigeria
(AAAN), Dr Tunji Olugbodi of Verdant Zeal Group, Mr. Lanre Adisa of Noah's Ark,
Mr. Steve Babaeko of X3m Marketing Ideas Limited and Mr. Lampe Omoyele of
141 Worldwide Advertising Limited.
The Chairman of Media Link Group,
Chief Babu Akinbobola leads the pack from the Outdoor Advertising sector that
includes his partner, Mr. Kole Ademulegun, Mr. Ahmed Omisore of New Outdoor
Communications Limited , Mr. Tunde Adedoyin of Media Views Limited who is also
the current President of Outdoor Advertising Association of Nigeria (OAAN), Mr.
Charles Chijide of Charella Communications Limited, Mr. Yinka Adepoju of Oyo
State Signage and Advertisement Agency (OYSAA), Mr. Dozie Mbanefo of New
Crystal Communications Limited, Mr. Emma Ajufo who is the Vice President of
Outdoor Advertising Association of Nigeria (OAAN) and Mr. Femi Ogala, the
Secretary of Outdoor Advertising Association of Nigeria (OAAN).
In the Media independent sector, Tolu
Ogunkoya of Media Reach OMD fame holds the ace with Mr Ayo Oluwatosin of
Rosabel , Emeka Okeke of Media Fuse Dentsu Aegis, Dr ken Onyeali - Ikpe of
Insight Redefini, kabiyesi Ayo Kupoluyi, the Immediate Past Managing Director
of Media Seal Limited and Mr Yinka Adebayo of Media Reach OMD.
In the Public Relations sector, names
that made the list are the Immediate Past President of Nigerian Institute of
Public Relations, Dr Rotimi Oladele, Mr. Yomi Badejo - Okusanya of African
Public Relations Association (APRA), Mr. Emeka Maduegbuna of C & F Porter
Novelli, Dr Phil Osagie of JSP Corporate Communications Limited, Mr. Chido
Nwakanma of Blueflower Communications Limited, Mr. Tokunbo Modupe of TPT
International Limited, Mr. John Ehiguese who is the current President of Public
Relations Consultants Association of Nigeria (PRCAN), Mr. Adebola Williams of
Red Media and Mr. Olusegun Mcmedal, Chairman Lagos State Chapter of Nigerian
Institute of Public Relations (NIPR)).
The six that made the list from the
Experiential Marketing sector are Mr. kayode Olagesin of Towncriers Limited, Mr.
Felix Eiremiokhae of Oracle Experience Agency Limited, Dr Rotimi Olaniyan of
ADVANTAGE Limited, Mr. Kehinde Salami of Ideashouse Limited, Mr. Otis Ojeikhoa
of Brands Optimal Limited and Mr. Wole Olagundoye of Outori Limited while Mr.
Goddie Ofose is the only brand communicator on the list.
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