Digital
Transformation Leader, Globacom was a cynosure of all eyes at the Oriental
Hotel, Lagos, on Sunday night at the Top 50 Brands/IamBrandNigeria Award ceremony where the company
bagged two awards for its outstanding contributions to the country.
Globacom
got the award of the ‘Most Innovative Product of the Year’ for its Glo Yakata
tariff plan and also formally got recognized as the third most valuable brand
in Nigeria after a thorough assessment of the country’s strong brands by the
organisers, Top 50 Brands Nigeria, using their proprietary tool, christened
Brand Strength Measurement (BSM).
Globacom
was the only company in a list of recipients with exemplary performance in the
year, 2018, especially in the area of innovation.
Glo
Yakata is a prepaid plan which rewards new and existing Glo customers with
amazing bonuses every time they recharge their Glo lines. The free bonus could
amount to a total value of N2,200 for a N100 recharge, which gives a minimum of
N500 to call all networks plus up to 6GB of data.
The
organisers said Globacom has rolled out a series of innovative products and
services in the course of the year, noting that Glo Yakata has been
particularly outstanding in terms of the value it adds to the company’s
subscribers.
The
award was presented to top officials of Globacom in front of marketing
communications and branding leading lights assembled from all over the country.
Presenting
the award, Bunmi Oke, a former President of the Association of Advertising
Agencies of Nigeria (AAAN) commended Globacom and other recipients of IamBrandNigeria merit awards for their commitment
to excellence and innovation.
Globacom
said in a statement that it is committed to driving innovation in the
telecommunications industry in the country, stressing that the company would
not cease to delight its teeming subscribers with products and services that
add value to their lives.
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