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Monday, 29 April 2019

‘Avengers — Endgame’ Breaks Int’l Records, Rakes In $1.2 Billion In First Weekend

‘Avengers – Endgame’, the final chapter from the ‘Avengers’ franchise, has broken records globally by raking in $1.2 billion in its first weekend.
The film opened to $350 million in North America and $859 million overseas for a global launch of $1.2 billion, including $330.5 million in China, reports hollywoodreporter.com.
Directors Joe Russo and Anthony Russo shot the latest ‘Avengers’ film back-to-back with last year’s ‘Avengers – Infinity War’, the previous record-holder for biggest global opening, $640.5 million.
‘Infinity War’, which took 11 days to hit $1 billion, versus five days for ‘Avengers – Endgame’, topped out at $2.04 billion globally.
The guessing game has already begun as to whether the latest movie in the epic franchise can surpass $2.5 billion and match or topple ‘Avatar’, the top-grossing film of all time with $2.78 billion.

‘Avengers – Endgame’ grossed $156.7 million on April 26 in North America, where the three hour-long film got the widest release ever across 4,662 theatres.
The nostalgia factor has come into play as well.
Not only is ‘Avengers – Endgame’ a direct sequel to ‘Avengers – Infinity War’, it is the culmination of the previous 20-plus titles in the Marvel Cinematic Universe, a blockbuster series of films that commenced with ‘Iron Man’ in 2008 and established Kevin Feige’s Marvel Studios as best in show.
Kevin Feige has credited fans around the world for their support throughout the film’s journey.
The film’s opening performance outside the United States has been marvellous.

In addition to China, where it is already the number four title of all time, it scored the highest opening weekend in 43 markets including India, UK/Ireland, Australia, South Korea, Brazil, Mexico, Argentina and France.

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