Molped Brand
Ambassador, Chidinma Ekile headlined the activities marking the 2019 World
Friendship Day came on Saturday with the launching of ‘Mo Girls’, a party of 40
beautiful girls, by MOLPED Sanitary Pads, the flagship brand from Hayat Kimya
Nigeria Limited.
The 28 year old Ekile popularly known by her stage name Chidinma,
is a Nigerian singer
and songwriter, who in 2010, rose to stardom after winning the third season
of Project
Fame West Africa
Following the
release of the music video for her "Emi Ni Baller" single, she became
the first female musician to peak at number one on the MTV
Base Official Naija Top 10 chart in 2011.
The ‘Mo Girls’ Hangout
which took place inside the cozy ambience of the Tea Room in Lekki- Lagos also
had in attendance, Health Care Specialists who addressed the ‘girls’ on key
issues about life and living.
The idea is to have a
group of girls who will have each other’s backs and basically driving the
ideals of friendship.
Also speaking at the
occasion, a general health specialist, Dr Doyin Olaosibikan highlighted the
health benefits of the sanitary pads mostly especially in the area of absorbing
flow during lady period no matter how heavy it is.
According to
her, since the MOLPED pad is made with hundred percent cotton, it is breathable
which allow air to circulate to the affected areas there by preventing bacteria
from being harmful to the users.
Recently, Molped
started its digital pages across the social media to reinforce its unique
selling points as well as its brand personality. The brand personality is
coiled around ‘Best Friends’ and aimed at growing a community of ladies online
called Mo’girls who will drive the best friend
narrative.
The MOLPED, according
to Onyinyechi Nwosu, Molped’s Brand
Manager (Sanitary Pad Category) offers every lady the solution to irritation and
roughness, because the range is produced with Nylon free materials and has a
breathable back sheet, thus eliminating the burning sensation while in use and
additionally providing comforting cottony feel.
According to her,
companion and friendship are the two key words that best describe MOLPED with
its audience which are lady’s as all the attributes of a true
friend is personified by the brand
In her words:
“the launch of this hangout today is the focal point and the beginning for the
brand and the lady’s to synergies to form that much needed bond which is
friendship and companion which is the connecting point.”
MOLPED Sanitary Pads
was launched into the Nigerian market in April 2019, changing the narrative of
the feminine care category in Nigeria.
Since then, it has
enjoyed growing presence in Traditional & Modern Trade channels. To further
hasten this, the brand deployed a team of all girls “MOLPED Auxiliary squad”
aimed at educating retailers on brands USP while leaving samples behind for the
retailers to share the shoppers.
The World Friendship
day is a day to celebrate the beautiful bond of friendship that not necessarily
be connected by blood, but is so precious.
The first World
Friendship Day was proposed for 30 July 1958 by the World Friendship Crusade,
an international civil organization that campaigns to foster a culture of peace
through friendship In 2011, the 30th July was declared as the International Day
of Friendship by the General Assembly of United Nations.
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