Globacom has rolled out three enchanting
television commercials to give wings to its products and services and create
buzz among its various customers and other stakeholders.
The brand new TVCs
currently enjoying airplay across Nigeria celebrate the techy ‘magic’ telecom
subscribers can enjoy with the power of Glo 4G.
The first to be released was the 3D animation
video featuring the masked one, Lagbaja, with
his trademark talking drum and velvety-voiced Yemi Alade. This TVC got a lot of
tongues wagging as Nigerians, especially
techy youths, were tickled by the
video.
The video opens with the computer generated
characters of Yemi Alade and Lagbaja waltzing to Afrocalypso music popularized
by him. They move to the lyrics powered by Yemi Alade
who hit unimaginable music notes, complemented by the talking drums, while Lagbaja’s guttural voice acts as chorus. “Awesome, awesome.. mo so
fun e… I need you, and you need me… awesome…ebube… awesome… e-bu-be-!..” they
sing in the TVC.
Two commercials, dubbed “Emoji” and “Smart Home”, which equally demonstrate the
effectiveness, dynamism and power of contemporary technology, aided by the
social media, were thereafter
rolled out by Globacom.
The Emoji commercial conveys the various
emotions of netizens whilst responding to issues and begins with the
protagonist, a female, receiving a notification on her smartphone that “the
party is banging”. The notification galvanizes her into action as she jumps on
a motorbike, excited to join the
fun.
As a result of this, the business man she was
discussing with before receiving the notification is agitated and shouts “Na wa o!” in frustration as he
repeatedly hits his knee on literally getting a red card through a bad
telecommunication experience. The clip morphs into a football field where a
player angrily storms out of the
field, kicking off one of her boots in the process. Meanwhile, subscribers to Globacom
are exchanging hi-fives while having a ball on the network.
The commercial also highlights one of the common hustles youths engage in which is juice and
smoothie-making. A fruit seller receives a call on a Glo line detailing the
order of a client. She then communicates this to a delivery van which promptly delivers the
consignment.
An unsatisfied customer, a lady, breaks into tears as her videos are not
downloading. She sends all her
drinks flying with a kick. She later takesa bike to join the Globacom party
where netizens are having a ball, dancing and taking
selfies.
In “Smart Home” TVC, Globacom demonstrates some
of the possibilities in today’s tech-enabled world where household chores like
switching the light on and off, turning on the tap and opening doors are done
through remote control.
Nollywood stars, Sola Sobowale and Mama G (Patience
Ozokwor) attend an “end-of-the-year party” organized by Mama Gee’s daughter. At
the party, Sobowale follows her
daughter to the rest room and is taken aback when the door opens on its
own accord. She looks behind the door for who or what opened
the door.
Continuing her search, Sobowale goes to
the living room where she relaxes on
the settee and is even admiring Mama G’s picture in a
photo frame she picked up when the fan and light bulbs were turned on by Mama G
and her daughter who were monitoring her movement on their smartphone from
outside unknown to Sobowale while the rest of the party looked on.
The same thing happens at the rest room when Mama G and
her daughter turn on the tap in
the wash-hand basin remotely to startle Sobowale and her daughter who bolts out
of the house, hollering “there is something opening the door, switching the
lights!” Mama G then retorts, “nothing
to worry about” and Odunlade rounds it
off with “Na Glo 4G dey run things”.
Sobowale later has her revenge when she scares Mama G and her daughter as they pass
by her car which suddenly starts beeping in panic mode, with Sobowale dangling
the remote control with a victory smile on her face.
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