Inspired by the company’s continued commitment to facilitating
transformation, progress, and success in the new decade, MTN Nigeria has
launched an exciting thematic campaign for 2020 tagged Turn-It-Up!,
The campaign seeks to encourage Nigerians to look within to live
their brightest lives by taking advantage of the varied opportunities around.
Speaking at the reveal in Lagos, Chief Marketing Officer, MTN
Nigeria, Rahul De said, “We want Nigerians to excel and attain their dreams and
aspirations. This campaign is about changing and improving the quality of
lives, encouraging Nigerians to rethink and embrace a new approach that
reflects the changing dynamics of the world around us. This is what drives us
to continue investing and exploring opportunities for Nigerians.”
“For us at MTN, our promise is to be that brand that will stand
with every Nigerian in their quest to turn things up and live their best. This
philosophy will guide everything we do as a brand this New Year.”
Also speaking, the General Manager, Brands, and Communication,
Richard Iweanoge said, “Every Nigerian deserves a positive turnaround in their
lives and we believe opportunities abound in and around the individual, but the
opportunities are only potent when we choose to bring them to life. We are
simply saying, ‘Don’t look too far; the opportunities you seek are closer than
you think’. The combination of these is what we speak to when we turn it up.”
“We want every Nigerian to remember that in whatever they have
chosen to pursue, we are that brand that will provide the support for them to
attain those dreams and aspirations.”
“We want every Nigerian to remember that in whatever they have
chosen to pursue, we are that brand that will provide the support for them to
attain those dreams and aspirations.”
Powered by a TV commercial, radio, press, and outdoor
advertisements, the ‘Turn it Up’ campaign will be launched nationwide reminding
Nigerians to reach for their dreams and achieve personal and career success.
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