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Tuesday 25 August 2020

INTERVIEW: It’s A Tough Market Here In Asia- Sunkanmi Ogunade


Sunkanmi Ogunade popularly known as Sunky OG is a highly ambitious young man doing Nigeria proud in far-away Malaysia.
Before he jetted out of Nigeria to further his education in Malaysia, Sunky was a young man with tall ambition. He is a writer cum journalist, model and an actor. Upon arrival in Kuala Lumpur, he added photography to his portfolio and today, he is among the most sought-after young photographers in the city.
He recently had a successful photo exhibition in Kuala Lumpur and ACADA caught up with for this exclusive one-on-one hearty interview. Enjoy!

Congratulations on your recently held photo exhibition. What's the concept behind the event?
Thank you so much. I’ve been working on my abstract collections for a while and I wanted to tell stories from different perspectives with my own style. After working on all images appropriately, I knew it was time to showcase what I have got. The exhibition was tagged Vignettes of Co-existence because I lay more emphasis on peaceful coexistence despite
our natural and distinctive dissimilarities. I concentrated on Anti Bullying theme; Black Lives Movement narratives, energy exchange, and the representativeness of Cohabitation. My images are as a result of what goes on around me, my well molded thoughts, traveling experiences, being an African and core values.

How did you get into photography?
My love for Aesthetics made me delve into photography. I wanted to explore beauty, emotions, hidden reality and people. It started slowly when I was in nigeria after my adorable dad got me my first Nikon branded camera. I focused more when I left Nigeria and registered myself in a media production university, SAE Institute here in Malaysia where I
studied Photography and Lightning principles for a year and at the same time got along with a mentor here who assisted and pushed me till I was able to explore on my own.


Which area of photography is your specialty?
I focus more on Ultra Modern Portraits, Realism, Abstracts, Products, Food, Boudoir , Events, Weddings. I try my best to be as vast as possible so as to fit in properly. It’s a tough market here in Asia as we have to stand tall with all these super smart Chinese kids so it’s advisable to be good in all areas.

Let's talk about your migration to Malaysia. You were schooling at Olabisi Onabanjo University, studying Mass Communication. Why did you leave?
Yeah, I was studying Mass Communication but had to leave because of the long strike we had back then. While the strike was in, I applied to some couple of universities and got admission, sat down with my folks to ascertain the best considering all areas, opted for the Malaysian university and boom! The rest is now a story.

What course did you studied in Malaysia?
I got here and enrolled for Business Information System in a UK university (UEL) to brush up my information technology skills, I finished and switched back to the communications line and enrolled for Corporate Communications for my Msc and currently taking my doctorate degree
in Mass Communication: Branding, Imagery and Perception.

Why change of course?
I just changed for a while to get acquainted with information technology but am back in my line now. I love Mass Communication a lot.

What is the campus life experience like in Malaysia compared to Nigeria?
It’s completely different from what we have in Nigeria. It’s different in all areas. I don’t even know where to commence from! If I start, we won’t conclude this interview today. Loool!  

How easy was it for you to combine schooling with working? 
It wasn't an easy task in any way. During my degree days, I joggle between event shoots, freelance media jobs, and all! I failed some courses at first because I didn't pay attention to myself and my strength but after a while, I started prioritizing everything in the right way. Because I capture moments at events and all, some run till the next morning around 7 am and I have classes by 8 am, I go to classes looking tired, but one thing that kept me on top of my game was that I was good at understanding things easily, I go for classes, get home and create time for my study sessions, after a couple of hours, I am good to go, sometimes I will have exams for 9 am and still work and party till 6 am but I must have studied so hard the previous weekend or something. I don't really talk in class or answer questions but when the results come out, you will know that I am Nigerian! (Nigerians don't like failing, it’s either the top spot or nothing!) 
My classmates look at me in a weird way and be like: this Nigerian boy that comes to class looking grumpy comes out with good grades. I learnt all these tactics from Nigeria. We read to understand and give it back to them. Over here, the lecturer does not want words for words, he wants to learn from you, so it boils down to your understanding and explaining in your own way. I did the same for my masters and graduated with 3.88. My Uni here is the second-best in Malaysia. It’s University Putra Malaysia. You have to read well or else, they send you packing without a second thought.  For PhD, it's like you writing your own book, everything is at your own terms, so it's more comfortable but highly tactical and demanding. I prioritize everything in my life and it works magic.

You were also into journalism while in Nigeria, and now into publishing of your own magazine, Zoom. How has the journey been so far?
My foundation in journalism made it easy for me to produce my own magazine. It’s been good and rewarding as I got a lot of support from friends and family. Zoom is a lifestyle magazine that encompasses all sections. I focused a lot on topics and areas that cuts across all
races and works of life. It’s been good and all thanks to God.

What are the challenges you're facing as an entrepreneur and also as an African immigrant?
It’s really hard to set up here as a foreigner as you have to get a local to initiate that or marry a Malaysian. Everything boils down to the grace of God and who you know. As an entrepreneur, you can still do your own things in a freelance way and you can also apply for jobs if you don’t want to be an entrepreneur. Gone are the days when they say no work for
Africans in Malaysia, you can apply for a good job and get it. Everything positive is possible around here but Malaysians come first.

How are you fitting into the lifestyle of the Malaysians?
Been here for a long time but when I firstly arrived many years ago, the culture shock was tough as I had to adjust to the food, language, women hahaha etc! But am good now.

Do you sometimes miss Nigeria? And what do you do in such moments?
The only thing I miss about Nigeria is the food and my family. You know in Nigeria when you see tents and all for parties, you get to imagine the food that will be served such as Jollof rice, plantain, goat meat etc. But over here, mehn…. its salad, tom yam soup, some curry soup, nasi lamak and other local delicacies, they are really delicious but nothing beats my Nigerian
meals. But luckily for us over here, we have smart individuals who own restaurants here specifically for Nigerian meals and when I don’t eat out, I cook a lot. I miss my parents despite the fact that we talk everyday and because of Coronavirus and how crazy it has become, only God knows when I will visit Africa again.

What is the project you're currently working on?
Currently working with some NGOs here in Malaysia for a campaign against rape, child abuse and all sorts. Will be using images to tell stories and make people see the pain victims go through. I am also working on my next exhibition billed for December 2020. I had to slow down on a lot of plans because of Covid 19. I just pray it goes away soon.

What inspires you?
My environment, travels and a whole lot of other things. For me, weird things captivate me.
When I say weird, I mean things that people don’t pay attention to. I also try as much as possible to stay positive.

You were once into modeling and acting, tell us about that aspect of you.
I still do all that here. I’ve done jobs for Panasonic, Sony, Dettol, Digi, Maxis, Cocacola, Colgate, Astro TV and the list goes on. Because of how the world is changing, more production houses include all races in their promotions and adverts so as to cut across a lot of audience. It’s tough but the more time you spend in the line, the more opportunities that will arise. It’s so much fun here as we get to travel a lot and they pay really well. Back in Nigeria, I did a lot of jobs to such as Coke, GLO, MTN, Maltonic, Chivita Juice and it goes on. I can’t stop modeling though as its got no age limitations.

What's your take about young Nigerians who are into shady deals abroad, especially internet frauds, thereby, bringing bad reputations to the name of the country?
We have a lot of them here and they have made everything difficult. A lot of countries have made it hard for Nigerian passport users to travel, to get job, etc. The worst part is they have gangs and engage in public fights, public display of power and all that nonsense. It’s really sad and another thing is when they see that you are Nigerian, they automatically think you are a scammer or belong to a gang! To some close minded human beings, when you say you are in Malaysia, they imagine you being a con artist as if there is nothing good about Nigerians here. A lot of Africans have top paying jobs, doing great businesses with locals, married and working, we have Car dealers, IT professionals, Cargo companies, videographers, photographers, restaurants, medical doctors, lecturers and the list goes on. People need to come off that nonsense of tagging everybody in Malaysia a scammer.
We have jobs here, you can apply and get good jobs! Enough of all that gullible stories. A lot of us are staying positive and repping our countries and continents the good way.

What's the perception of Nigerians by the Malaysians?
It’s a 50/50 kind of thing though; some think Nigerians are good while some think the other way round. It’s vice versa. They see a lot of these wrong Nigerians and assume the worst of things but a lot of us are doing positive things and speaking up about it. I have been featured on a couple of news tabloids and online blogs speaking up and trying to change the narrative that every Nigerian is bad. We trying to push out the good ones, speak up, show off positivity.

Let's talk about racism, which was part of what your recent exhibition was about. Have you ever experienced racism?
Racism is deep and only enlightenment can change it. A Malay man once spat on my face and told me to go back to Africa right in front of his kids. It’s a deep issue and we just have to keep talking about it till the curve is flattened. You enter the train and they cover their noses like you are smelling, you walk beside a car and they are locking it all like you plan to rob them, most times I just laugh and shake my head at them because if they were enlightened and open  minded, they wouldn’t behave in that manner. I have met amazing Malaysians to the point where anytime I come across a retarded racist, I don’t flinch.

As a handsome Nigerian young entrepreneur, how do you cope with female admirers?
Ahhh its tough oooo! Too many beautiful ladies! But women are gods, so I just vibe with my brains if you know what I mean. It’s advisable to be very careful and that’s what I do.

When not working, how do you unwind?
I cook and watch movies.

What's your dream and future plans for your brand?
Nobody knows what the future holds but I keep working hard to achieve my goals.


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