CADBURY BOURNVITA EXCITES CONSUMERS WITH ‘YUMMY LIFE’ PROMO

Cadbury Nigeria Plc, the leading company in manufacturing food drinks in Nigeria is set to excite and reward loyal consumers of its flagship brand, with a consumer promotion tagged Cadbury Bournvita Yummy Life Promotion.

Speaking today at a Press Briefing organized to herald the beginning of the consumer promotion held at the company’s Agidingbi-Ikeja Head Office, Lagos, Dele Anifowoshe, Marketing Director, Cadbury Nigeria Plc said “the Cadbury Bournvita ‘Yummy Life’ promo is a distinctive and ue reward program as everyone who purchases either the 450g or 900g promotion jar from now till January 17, 2013 is a winner upfront”.

“The Cadbury Bournvita ‘Yummy Life’ promo is aimed at delighting, rewarding and providing a superior life for our consumers in Nigeria. All consumers will enjoy an instant 10 per cent extra free products and stand the chance of winning any of the ‘Yummy’ prizes worth over two hundred million naira.”

On the promo mechanics, Chioma Afe, Cadbury Nigeria’s Marketing Manager (Food Drinks), explained that consumers are expected to buy 450g or 900g jar of the Bournvita promotion pack, open it and peel off the foil to reveal a special code which will be sent via SMS to the short code provided. She advised consumers to keep the foil for authentication as prizes are redeemable only with valid promotion foil.

According to Mrs. Afe “Cadbury Bournvita will continue to demonstrate its leadership position in the food drinks market as the pride of the pack, offering consumers yummy nourishment for non-stop vitality. During the Cadbury Yummy Life promotion, 11 consumers will become millionaires winning N1 million Naira cash each, 11 others will win N250,000.00 cash each, 65 consumers will win N100,000.00 cash and 300,000 consumers will win N500 worth of airtime each.