TECNO Launches a 3G smartphone as It Eyes the Youth Market

TECNO today announced it has partnered with leading Telecommunications Services Provider, Airtel Nigeria, Qualcomm and Spinlet, to introduce its latest range of Dual SIM 3G Android smartphone known as N3 in Lagos.

Speaking during the press conference, VP of TECNO, Arif Chowdury said “The youth in Africa are vibrant and constantly want to stand apart with their own identities. As a mobile phone company, we understand the need to constantly engage them and TECNO as a brand is committed to connecting with the African youth’s motivations and passions.”

Mr. Chowdury added, “The TECNO N3 is designed specifically for the young African consumer and offers a great mobile phone experience, with access key features that young people look for such as social networking, access to thousands of apps and entertainment at a good price point. We are using the Be Yourself campaign to introduce this phone model because we feel it’s the best platform for us to connect with the youth.”

TECNO has partnered with Qualcomm, a world leader in 3G and next generation mobile technologies to provide N3 with a powerful chipset of Qualcomm Snapdragon MSM7225A, which packs everything you need for a best-in-class experience on N3, which will give consumers the best 3G smartphone experience expectantly.

The trendy 3G Android Smartphone is bundled with an Airtel SIM and Consumers who purchase the device will enjoy six months complimentary data from the leading telecoms operator. As part of the partnership, consumers will also have an opportunity to get an Airtel branded N3 and an Arsenal branded limited edition N3. Customers will start enjoying these benefits from Sunday, December 9^th, 2012.

Also speaking at the event, the Chief Marketing Officer of Airtel Nigeria, Mr. Olu Akanmu, who was represented by the company’s Chief Sales Officer, Mr. Inusa Bello said the partnership with Tecno will provide more opportunities for telecoms consumers to enjoy the best, widest and fastest 3.75G network in Nigeria, adding that Airtel is committed to enriching the lives of Nigerians.

“As the best friends network, Airtel will always explore opportunities to delight Nigerian youth as this is in line with our brand vision of becoming the most loved brand in the daily lives of Nigerians. With this partnership, N3 users will now have an amazing opportunity to enjoy the fastest 3.75G internet in all 36 states in Nigeria,” Akanmu said.

The TECNO N3 runs on the high performing Android 2.3 operating system, supports both 2G & 3G networks and is powered by 1GHz processor to allow consumers to enjoy a higher Internet speed and a faster running speed. And it’s dual SIM.

In addition, TECNO N3 comes with a variety of apps that allow the consumer to connect to their social networks with ease and especially Flash Share. Flash Share is unique transfer software that allows one to share files in any format and size in group at an amazingly fast speed. The most interesting point is that you can just slide a picture and transfer it to another phone in a second. TECNO also says that another unique app Palmchat, a free chat app that can connect with friends across all platforms, will be preloaded on N3 soon. And what is specially worth taking a moment to flag is that you can look for new friends via Palmchat only by shaking the phone!

TECNO always focuses on Africa market, especially Nigeria market, because TECNO understands and cares about what Nigerians really want. What else plays a bigger role in Nigerian’s daily lives than Music and Football? Hence, TECNO is working with Spinlet to bring millions of local and global music to the Nigerians. All the N3 users will also able to enjoy the latest releases from the hottest Naija artistes such as Ajebutter22’s Omo Pastor, Iyanya’s Flavor, Flowssick’s Carry Go and many more.

“We are always endeavoring to provide customers with appealing mobile communication products with superior quality and agreeable services. By partnering with these key corporates, we believe that we will meet our consumers’ needs and provide them with a one-of-a-kind experience with the N3” said Mr. Chowdury.

Through this campaign, TECNO hopes to further solidify its foothold in the African market and propel itself even further as a company committed to providing its consumers with high quality mobile phones for the best possible mobile phone experience at a good price point.

About TECNO

TECNO, the first listed dual SIM mobile phone brand in Africa, has always transformed advanced technology into localized products with the guideline of “think globally, act locally”. TECNO has always been paying great attention to customers’ experience and endeavoring to provide them with the most suitable products by adopting the latest innovative technology. Currently, TECNO owns a comprehensive product portfolio, which covers mobile phones in all level, including feature phones and smartphones. TECNO mobile has been highly praised and favored by customers with its high quality, powerful recreational function, high-performance on Internet experience and favorable after-sales service throughout the nation. Now, TECNO, being one of the top three mobile phone brands in Africa, has been honored as the fastest-growing brand.