myacadaxtra: Etisalat Partners Spinlet on Customised Digital Music App

….Wande Coal, Olamide, Skales, Dammy Krane, Others at Launch Concert

Nigeria’s leading innovative telecommunications company, Etisalat Nigeria, has created more mobile value and fun for its music-loving customers with Nigeria’s first branded Spinlet music application called the Etisalat Spinlet Digital Music App, in partnership with international digital music download service, Spinlet.

The App is designed to enable Etisalat customers download and share a broad collection of ethnic and international songs on their mobile devices with its affordable pay-per-download model, giving the advantage of free live streaming.

The launch concert on Friday, June 14^th at the Oriental Hotel V/I, witnessed performances from top Nigerian music artistes including Wande Coal, Olamide, Skales, Dammy Krane, Show Dem Camp, JJC; DJs Xclusive and Neptune; Nigerian Idol winners – Mercy Chinwo and Moses as well as several other upcoming acts such as female rapper Coco Ice, Lace, Sean Tizzle, Frank D Nero, Falz, Ketchup and Jhybo. Guests were also treated to rib cracking jokes by comedian MC Bash who teamed up with Jimmy of Beat FM as hosts for the night.

Speaking about the new mobile music service, Chief Commercial Officer, Etisalat Nigeria, Wael Ammar, said the application was yet another innovative service from Etisalat to bring personalization and interactivity to its customers. “For our customers, downloading and sharing music is now cheaper, easier, mobile and legal. Etisalat customers now have access to an almost limitless library of musical content on the go. We have also made the application very easy to use and affordable. For us at Etisalat, it is about designing fun and entertaining services for customers because they are the centre of our business and we take them very serious,” he said.

Chief Marketing Officer of Spinlet, Mark Redguard, confirmed that Etisalat Nigeria was the first network to have an exclusive Spinlet App. “The core essence of the Etisalat Spinlet Music App is to provide absolute enjoyment for the music lover. We have a large library of local and international albums and tracks. As for local music, the Etisalat Spinlet Music App offers albums from contemporary music artistes including Tuface Idibia, Eldee de Don, Banky W, MI, Darey Art Alade, Buchi and IcePrince to Nigeria’s finest old-school like Fela, Osita Osadebe, Dele Ojo, Alex Zitto, Blackky, Evi Edna Ogoli, Mandators, Adewale Ayuba, Ras Kimono, Onyeka Onwenu, Bright Chimezie, Benita Okojie, Tosin Jegede and Bobby Benson. The genres available to the Etisalat subscriber are limitless including highlife, jazz, gospel, blues, hip hop and more. The best part is that both the music lover and artiste do not have to worry about piracy,” Redgaurd said.