First Bank started 2014 on a high note
as they celebrate their 120th anniversary this
year. Amidst the celebration and fanfare, the company unveiled a new logo.
The
largest financial services group in Nigeria assured customers that the logo
change would not in any way affect the services they already enjoy from First
Bank.
“In fact, the brand refresh is
designed to renew our existing promise to place our customers, stakeholders and
partners at the heart of our business,” says
Mallam Bello Maccido, Group CEO, FBN Holdings.
The
iconic Elephant symbol remains the same with new changes including; a higher
head demonstrating stature and pride, a larger tusk indicating age and
heritage.
The
ear is less pointy and friendlier. The trunk is longer and lifted. The end of
the trunk is no longer curled inward but it pointing outwards showing pride and
charisma. The eye is looking up into the future and to the new horizons for the
banking group.
“We hope everyone shares our
excitement and enthusiasm as we press forward with a renewed zeal and
commitment to our next level of growth,” says
Maccido.
First
Bank Of Nigeria is the principal subsidiary of FBN Holdings and has operations
in eleven countries (Nigeria, England, France, South Africa, China, UAE, Democratic
Republic of Congo,
Gambia, Ghana, Guinea and Sierra Leone).
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