· Debuts 7 smartphone models, including flagship Vibe X
Lenovo penultimate week, and for the first time, launched its smartphone portfolio in Nigeria. Consumers in the country will be the first in the African content to get their hands on seven models, including the flagship Vibe X smartphone. With each Lenovo smartphone designed with specific customer needs in mind, the portfolio offers a range of carefully considered design innovations and functionality that fits every style, personality and need.
Lenovo smartphones launched in Nigeria will be available at all major retailers first week of March 2014. The range includes entry-level devices, such as the A369i, A516, A680, and A859; the stylish S650 and S930; and the picture perfect and sleek Vibe X. All Lenovo smartphones will come with a one year local warranty.
Commenting on Lenovo’s entry to the Nigerian smartphone market, Graham Braum, Lenovo Africa General Manager, said: “With more than 120 million mobile subscribers, Nigeria represents a strategic market for Lenovo’s smartphone business. Smartphones are fast becoming a primary platform for work, entertainment and social networking for consumers and we are thrilled to announce the launch of our exciting line-up today in Nigeria. Innovation is in Lenovo’s DNA; our team strives to deliver ground-breaking devices with distinct, elegant design. Today’s launch marks the first time customers in Nigeria can purchase Lenovo smartphones locally and we are excited to see the market’s reaction.”
IDC forecasts smartphone shipments worldwide to reach 1.5 billion by 2017, with smartphone shipment dominated by emerging markets.
“Smartphone penetration in Nigeria is one of the highest in the world,” Braum added. “Our goal is to be one of the top five smartphone vendors in Nigeria in the very near future. We believe this a reality as our product range caters to a wide variety of individual needs and we have partnered with the best in the industry to help us achieve our goal.”
While Lenovo is one of the top 5 smartphone vendor and second smartphone vendor in China, according to IDC, it continues to protect its PCs business, rapidly scaling innovation to attack smartphone and tablet markets to become a PC Plus leader.
Most recently, IDC reported that Lenovo is the second PC vendor in Nigeria with 13.2 percent market share and with 597 percent year to year growth.
“While the PC market still represents a $200 billion opportunity and offers substantial opportunity for profitable growth, most of the new growth will be in the PC Plus market, which includes tablets, smartphones, and other smart connected devices and the broader portfolio of cloud, services and infrastructure hardware – such as storage and servers - that are critical to powering the PC Plus era,” Braum concluded.
Pricing for all models will be revealed closer to retail availability date.
Lenovo Smartphone Portfolio Launched in Nigeria
Share your world in an instant with the powerful and ultraslim Lenovo Vibe X smartphone. Take spectacular self shots with a wide-angle 5” megapixel front camera, and capture exquisite photos and HD video from the 13” megapixel rear camera. And when it's time to play, enjoy all your favorite apps and games in vivid color on a pixel-perfect 5” 20/20 Vision curved glass display.
An 8.7mm slim, stylish Android™ smartphone, the Lenovo S650 will be the envy of your friends. Dual SIM, front & rear cameras, quad core processor, and Lenovo Smart User Interface combine to make this an all-round smartphone delivering every app and function you need—without breaking your budget.
If you can only carry one device, then the slender Lenovo S930 smartphone should be it. A 6” high definition wideview display with the ease of a tablet and convenience of a 3G phone make it more fun to call friends, watch movies, video chat or play games. Add in Dual cameras, Dolby Digital Plus audio, and Dual SIM—the Lenovo S930 smartphone has it all.
You are always on the move with the Lenovo A369i smartphone, an amazing value platform for all your favorite apps and games. It comes with a 4” screen and 1.3GHz dual core processor to give you smooth performance, the popular Android™ 4.2 Jelly Bean operating system, and dual SIM capability, to give you two numbers for maximum convenience.
The remarkably slim and light Lenovo A516 is a stylish and affordable 4.5” smartphone that delivers all the apps and features you need. Enjoy a wide-view display to see and share content with your friends, front and rear cameras for photos and video, and space for two phone numbers.
Widen your view with the Lenovo A680 smartphone; it comes with a big 5-inch screen at a remarkable price, giving you a bigger entertainment experience for a lot less. It lets you watch movies, browse the web and do other things simultaneously with its faster, smoother, 1.3GHz Quad-Core processor. It also has a 5MP rear camera to capture those special moments you want to share with your friends. And thanks to its Dual SIM capability, you can add a better-value data connection to stay connected, always.