DARK AND LOVELY BRAIDS AND WEAVES MAINTENANCE LINE HITS NIGERIAN MARKET

Determined to ensure that the African woman looks her best always, leading beauty care products brand, L’Oreal Central West Africa has introduced Dark and Lovely Braids and Weaves new product lines into the Nigerian Market. Utilizingover 25 years of detailed and comprehensive research and innovation on African hair, the product, no doubt is ripe for its time.

Braids are a symbol of African pride and weaves are a symbol of modern beauty widely embraced in Nigeria and beyond.To date there are limited products that allow women to manage their braids or weaves.The new Dark and Lovely lineoffers a complimentary routine for people with braids and weaves and promotes the use of natural ingredients to curb the various problems Nigerian women face with their braids and weaves on a daily basis.

The Dark and Lovely range includes the SOS Hairline, which acts from the roots to protect the hairline and prevent damage caused by intensive braiding, the Scalp Soother, which relieves the scalp from tightness and itchiness caused by braiding and sew in weaves, the Scalp Wash, which keeps the scalp clean by removing flakes and excess oil, and finally the Hair Refresher, which refreshes the hair with a pleasant smell so your braids and weaves smell brand new.

Speaking at the launch held at the Anchor Event centre in Lagos, Managing Director L’Oreal Central West Africa, Mr. Idorenyen Enang, disclosed that: “The beauty market in Nigeria is very promising for the Group given the population and their interests particularly in braids and weaves. We aim to make L’Oreal the number one beauty company in Sub-Saharan Africa thanks to our expertise which enables us to offer consumers in the region innovative, affordable, high-quality products that match their expectations and needs.”

In his own comments, General Manager Consumer Products Division, Mr. Sekou Coulibaly stated that “our consumers comfort is paramount and with the popularity of Braids and Weaves in Nigeria, I am excited to introduce the braids and weaves range of products that helps with itching scalp, prevent hair damage, keep the scalp clean, soothe the scalp, refreshes and moisturize the hair with a hint of fragrance enhanced with natural oils.”

Dark and Lovely is dedicated to empowering women residing in Sub Saharan Africa to look and feel amazing. 

(L-R)  Group Brand Manager L'Oreal Central West Africa, Ogbemi Kesiena, General Manager Consumer Products Division, Sekou Coulibaly, President Hair Braids Association of Fola Tinubu Ojo, Lizzy Ifeanyi and the Sales Director L'Oreal Central West Africa, Tom Isibor,  at the Launch of Dark & Lovely Braids and Weaves in Lagos.

(L-R) General Manager Consumer Products Division, L'Oreal Central West Africa, Sekou Coulibaly, Managing Director, Idorenyen Enang , Head of Education, Titilola Igri-Offor, and the President Lagos State Barbers, Hairdressers and Cosmetologists Association, Comrade Lanre Atanda at the launch of Dark & Lovely Braids and Weaves in Lagos.