Monday, 7 July 2014



… As Team Elan Wins the first edition Fayrouz L’Original Expression Show

 The weekend could not have gotten any better as guests gathered in their numbers to attend the much anticipated Fayrouz L’Original expression show grand finale.
 The first of its’ kind fashion & lifestyle competiton which held yesterday, Saturday, July 5, 2014 at the Oriental Hotel, Victoria Island, Lagos witnessed a keenly contested competition which pitched the two finalists teams of designer, make-up artists, photographer & model: Team Elan and Team LoudTribe and their supporters against each other. Team Elan later emerged winners of the Fayrouz L’Original Expression Show after showcasing an original and cohesive collection that inspired the judges, Mai Atafo, April by Kunbi and Kinabuti. They walked home with the highly coveted prize of $20,000 while contending team, Team LoudTribe who also showcased an equally creative collection came second place and received the sum of $4,000.
 With 360 degrees cameras capturing guests in their glamorous ensembles at the beginning of the event, red carpet host, Toke Makinwa spoke to guests who looked original and stood out from the crowd.

 Miss Kedike, Chidinma later opened the show to the delight of those present with her hit singles, Kedike, Emi ni Baller and Oh baby. Self proclaimed “Man of The Year”, Phyno was also on ground to thrill guests with his monster tracks, Alobam, Man of the Year and Ghost Mode.
 Fayrouz celebrity mixologist for the night, Gbemi Olateru-Olagbegi gave guests a run for their “Rouz” currency as she skillfully mixed Fayrouz cocktails including Fay Martini, Dirty Fayrouz, Omoge, Virgin Royalty, Ultimate Lady, Tattoo, Implication and Champaigne De Fayrouz.
 Wande Coal later closed the show, taking us back to his Mo’Hits days with tracks like Booty, Taboo, The Kick, Baby Hello, Rotate, My Way among many others.
 “The maiden edition of the Fayrouz L’Original Expression show is a one of a kind competition which was put together to promote young creative and talented fashionistas in Nigeria. As Fayrouz represents originality and creativity, these two teams have come a long way from where we started and we will continue to encourage them to Bé Original.” Senior Brand Manager, Fayrouz, Nnenna Ifebigh-Hemeson said after the winners were announced.
 She continued, “Team Elan have proved that they can achieve the best creative results in a short period and this is only the beginning of a successful career path for them… we can't wait to see what they have for us at the next Lagos Design Fashion week in October!” 'Under the guidiance of our judges and Omoyemi Akerele.'
 During the show, Fayrouz L’Original judges, Mai Atafo, Kunbi Oyelese of April by Kunbi, Kinabuti, Gozel Green and Orange Culture auctioned some of their exquisite designs for 'Rouz' courtesy Fayrouz. Guests went wild bidding for some of the outfits including a graceful white beaded gown by April By Kunbi as well as a three buttoned three piece suit by Mai Atafo.
 “I’m elated to be a part of this event… It’s the first fashion competition for youths and this finale has been amazing!” an excited guest gushed.
 Notable faces at the event include International Brand manager, Fayrouz Amsterdam, Laurent Meijer, Marketing manager, Non alcoholic brands, Nigerian Breweries, Sampson Oloche, Coorperate Media and Brand PR Manager, Nigerian Breweries, Edem Vindah, Monalisa Chinda, Beverly Naya, Yaw, Ebuka Obi Uchendu, Tee A, Zainab Balogun, Lamide Akintobi, Ruby Gyang, Omalicha, Vimbai of BBA, Moet Abebe, Kaylah and DJ Sose.
 Others include Mercy “Omo London” Ajisafe, Noble Igwe, Ruby, Sharon Ojong, Adamz, Mr 2Kay among many others.
 Along with the grand cash prize, Team Elan will also enjoy a number of fashion opportunities including an automatic entry to showcase their designs at the International Lagos Design Fashion Week.

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