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Thursday, 19 February 2015

STARTIMES INTRODUCES AFFORDABLE NOVA BOUQUET FOR DIGITAL SWITCH OVER



In a bold move to enable more Nigerians conveniently switch over to and enjoy full digital television experience, StarTimes, has announced the launch of its newest and most affordable bouquet called Nova ahead of the digital switch over deadline in 2015.

Mr. Israel Bolaji, Public Relations Manager, StarTimes,  Ayokunle Idowu, Content Manager, StarTimes, Somoye Habeeb, Marketing  Manager, StarTimes, Salisu Habu representative of Lagos State
The Nova bouquet which is specially designed for the entry level customers went live nationwide on Monday February 9, making it the fourth bouquet available on StarTimes. Its introduction was aimed at further facilitating a smooth and convenient transition from analogue to digital broadcasting by creating the most affordable bouquet. This is really to make it easier and comfortable for more Nigerians to access and enjoy digital television without stress or missing their favorite television programs when the analogue TV gets switched off later in 2015.

The Nova bouquet will be retailing at just N500 per month giving more new subscribers access to a digital television experience with over 15 channels; 8 international channels, including Star Kungfu, Star Music, Star Dadin Kowa (Hausa channel), E-Stars (Nollywood), Child Smile, CCTV-News, TBN, IQRAA and about 7 local channels, including NTA news 24, NTA sports, AIT, Channels TV, Silverbird, NTA Local, other state TV stations and other analogue TV stations like TVC, MiTV, Super Screen and Galaxy.

Speaking at the launch in Lagos, Mr. Israel Bolaji, Public Relations Manager, (StarTimes) NTA Star-TV Network, said the new digital TV bouquet was designed to offer new subscribers an affordable bundle that makes switching over to digital TV more convenient, it also promotes refreshing television experience and create values that will further deepen digital television penetration in Nigeria”. He said.

“In the coming days, more Nigerians will have to acquire type approved digital set top boxes, most of those who will be affected by the switch over in 2015 are first time buyers; We observed that the cost of acquiring the decoders is a major factor to growing access; we have therefore considered making it very affordable for them to acquire and access our digital television service. We have also strengthened our customer feedback and interactive points like the call centre and after sales support services to further bolster our offering,” Bolaji added.

He also observed that the move is advised by the company’s mission to ensure every household enjoys digital television; Noting that the company has rolled out extensive after sales services to ensure best customer experience with the StarTimes set-top box. This is our strategy to ensure all Nigerians have access to digital television.

Ayokunle Idowu, the Content Manager, StarTimes, added that “we believe in good and quality service, all our contents comes available and affordable to all. We keep our customers abreast of what’s going on around the globe through our broad and live event broadcast”.

“We are committed to a smooth transition from analogue to digital broadcasting while enabling Nigerians to overcome entry barriers through affordability as we equally showcase our premium channel offering and customer centered after sales services that will swiftly manage any challenges faced by our customers. As a platform for digital migration, we are ever committed to supporting Nigerians and poised to aid the successfully migration from analogue to digital television transmission and revolutionize the digital broadcasting industry by providing quality digital TV experience that is enjoyable and accessible as against the 2015 deadline”. Bolaji added.

Also present at the event is the Marketing Manger StarTimes, Mr. Habeeb Shomoye, Mr. Habu Salisu a representative of the Lagos State Director of the Nigerian Broadcasting Corporation (NBC) and Mrs. Betsy representing the Director of Nigerian Television Authority (NTA).

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