Twitter only has 49 black employees out of 2,910 staff members in
America. The 35 men and 14 women account for just 1.7 % of the firm's US
operation, which is 93.8% white or Asian. It represents a stark lack of
progress since last year, when senior executives promised to boost their number
of African American staff from 2 %.
Slamming the figures, released in a compulsory Equal Employment
Opportunity (EEO) report on Wednesday, Rev Jesse Jackson said people are
'becoming intolerant' of the stilted progress.
REV. JESSE JACKSON |
'Black people are greater users of the product and capable of doing
the jobs, but there has not been an adequate commitment to hire, train and
maintain black people,' the civil rights leader, who is spearheading calls for
diversity in tech, told
The number of Hispanic employees also fails to reflect the
proportion of Latino users, and of America's Latino population.
27% of black adults use the site, and 25 % of Latinos, compared to
21 % of white users, according to the
Pew Research Center.
The Rev Jesse Jackson, president of the Rainbow/Push Coalition,
who has long campaigned for tech companies to be more transparent about their
lack of minority employees, told the Guardian that black people are “becoming
intolerant” of Facebook and other Silicon Valley companies’ lack of progress in
making their offices more diverse.
The stark lack of black employees comes despite the company’s
repeated pledges to make its staff better reflect the diversity of its 302
million users and as Twitter actively exploits its large number of minority
users to bring in more advertising revenue.
He said that at the moment, Twitter is benefitting from black
people’s love of its medium, which often leads to black issues trending
worldwide – without paying enough back to the community. “They hire people they
know, they trust and like,” Jackson said. “We’re not in that the circle.”
“It appears that the tech companies seem to treat it as a public
relations issue rather than addressing the actual problem. African Americans
use social media more than others, the corporations continue to build and
profit from that, so it is especially problematic that they do not have an
employee base that in any way reflects its users. They have really failed on
this.”
Despite appearing to do little to increase the diversity of its
employees, Twitter is actively exploiting its large number of minority users to
secure more advertising dollars. The company has appointed a “multicultural
strategist”, Nuria Santamaria, tasked with helping advertisers directly target
Twitter’s minority groups.
It comes a month after Rev Jackson slammed Google when figures
revealed black people account for just 2 per cent of the tech giant's workforce.
The Guardian.
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