The MTV Staying Alive
Foundation and MTV Base (DStv channel 322) have
confirmed that the world premiere of MTV Shuga (series IV) will
be held at the Silverbird Galleria, Lagos, Nigeria on 10
September. The sizzling sex and relationships
drama and multimedia campaign developed by the MTV Staying Alive
Foundation and MTV Base in partnership with NACA,
PEPFAR, The Bill & Melinda Gates
Foundation, UNICEF and UNFPA carries important public health messaging aimed at a
young audience.
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| Female Casts |
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| Male Casts |
Last seen with a
life-threatening gunshot injury sustained in the dramatic season 3 finale of
the TV drama, former ‘runs girl’ Sophie, profoundly
affected by her brush with death, and has vowed to turn her life around,
working part-time on the NACA 6222 helpline and going out with Leo.
Meanwhile businessman Nii, now separated from his wife Malaika
(Leonora Okine), has turned his predatory gaze onto a new and
younger target. Music promoter Femi should be in the blissful
early stages of a blossoming new relationship with Sheila, but
stigma rears its ugly head before Femi takes brave steps to
confront it… Heavily pregnant Princess is struggling to come to
terms with impending motherhood and HIV with the help of mentor Eniola, while
Weki is on an emotional roller-coasting trying to keep his HIV+
positive status secret from his girlfriend, Leila as their
intimacy develops.
Among the cast attending the red carpet premiere are
returning cast members Dorcas Shola Fapson (Sophie),
Emmanuel Ikubese (Femi), Sharon Ezeamaka (Princess),
Nick Mutuma (Leo), Chris Attoh (Nii),
Timini Egbuson (Tobi) and Olumide Oworu
(Weki). New cast members Adesua Etomi (Sheila),
Peace Hyde (Eniola), Zoe Favour (Mary), Jemima
Osunde (Leila), Tunbosun Mohau Mokoatle (Bongi), “Tuby” Aiyedehin (Sheila’s mum), Jude Chukwuka
(Sheila’s dad), Kate Adepegba (Sheila’s aunt), Paul
Adams (Sheila’s uncle), Ifeanyi Dike Jr (Sheila’s
brother), Najite Dede (Mary’s mum) and Olakunle Dada (Mary’s dad) are also expected to attend.
Other famous faces involved in series 4 include Ice
Prince, Patoranking and Reminisce, who
collaborated to create “Catch Me”, the new theme song for MTV
Shuga. Patoranking also appears as himself during episode
1, while Eva Alordiah, M.I. and Jagz make cameo
appearances later in the series.
Fusing sexual and other public health messaging with
world class storytelling and appealing, believable characters, MTV Shuga
(series 4) picks up the story some months after the end of series 3, exploring
a number of themes and storylines that include first sex, grooming of
adolescent girls, prevention of mother-to-child transmission (PMTCT) of HIV,
disclosure of HIV status, sexual assault within a relationship, stigma,
mentoring, and the use of helplines.
Filmed on location in Lagos earlier this year, MTV
Shuga Season IV is scheduled to air on 120 broadcasters across the
world, making it the most widely distributed season to date. For the
first time, the highly anticipated fourth season will be translated into French
and Portuguese language versions, extending the reach of MTV Shuga
into Francophone and Lusophone territories.
MTV Shuga (series IV) premieres on MTV Base on Sunday 13 September
at 21:30 WAT.
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