Contrary to the speculations in the media, the next generation network, Globacom, has said that it has not ended its relationship with one of its popular brand ambassadors, Peter and Paul Okoye, the twin music duo of PSquare.
Globacom, in a statement issued in Lagos on Thursday, disclosed that its relationship with the PSquare team is still ongoing as the twin brothers had not been removed as the company's brand ambassadors.
Globacom explained that it was in the process of reviewing its contract with its brand ambassadors, and that it had not ended its relationship with any of the brand ambassadors.
“We have not disengaged PSquare or any of our other ambassadors. We are currently in the process of reviewing our contracts with the brand ambassadors,” the statement said.
While describing PSquare team as part of its "flagship brand ambassadors since 2010", Globacom noted that its relationship with the twin brothers had been a mutually rewarding relationship. “We are proud of the role Globacom has played in the rapid upward trajectory of the musical career of these incredibly talented twin brothers,” the companyreiterated.
“Globacom has also played a similar role in the exposure and economic empowerment of all the Nigerian entertainers, and others from neighbouring countries, who worked with us as brand ambassadors,” the statement added.
“Globacom holds its brand ambassadors in the highest esteem and has a dignified procedure of managing its relationships with its brand ambassadors. Whenever brand ambassadors are to be engaged or disengaged, we usually follow the due process and dignify them by holding constructive discussions with them,” the company statement concluded.
The national operator has over the years been the biggest corporate supporter of the entertainment industry, and pioneered the signing of musicians and Nollywood stars as brand ambassadors.