Contrary to the speculations in the media, the next generation
network, Globacom, has said that it has not ended its relationship with
one of its popular brand ambassadors, Peter and Paul Okoye, the twin
music duo of PSquare.
Globacom, in a statement issued in Lagos on Thursday, disclosed
that its relationship with the PSquare team is still ongoing as the twin
brothers had not been removed as the company's brand ambassadors.
Globacom explained that it was in the process of reviewing its
contract with its brand ambassadors, and that it had not ended its relationship
with any of the brand ambassadors.
“We have not disengaged PSquare or any of our other ambassadors.
We are currently in the process of reviewing our contracts with the
brand ambassadors,” the statement said.
While describing PSquare team as part of its "flagship brand
ambassadors since 2010", Globacom noted that its relationship with the
twin brothers had been a mutually rewarding relationship. “We are proud of the
role Globacom has played in the rapid upward trajectory of the musical career
of these incredibly talented twin brothers,” the companyreiterated.
“Globacom has also played a similar role in the exposure and
economic empowerment of all the Nigerian entertainers, and others from
neighbouring countries, who worked with us as brand ambassadors,” the statement
added.
“Globacom holds its brand ambassadors in the highest esteem and
has a dignified procedure of managing its relationships with its brand
ambassadors. Whenever brand ambassadors are to be engaged or disengaged, we
usually follow the due process and dignify them by holding constructive
discussions with them,” the company statement concluded.
The national operator has over the years been the biggest
corporate supporter of the entertainment industry, and pioneered the signing of
musicians and Nollywood stars as brand ambassadors.
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