Mahindra Comviva, a global leader in providing mobility solutions and owners of Mooditt; a popular music app has today 20th April, 2016, announced the birth of its latest innovation- Mooditt 2.0 music app with super improved features.
The unprecedented achievement of the Mooditt music app in mainstream Nigeria is an attestation to the speed at which the Nigerian music industry is evolving over the years; solving unemployment challenges amongst the youth and creating new wealth. The birth of Mooditt app as a content platform also reveals a growing subculture of content consumption over the mobile in Nigeria. Some analysts are even of the opinion that this value added services industry could significantly displaced the traditional media in content storage, generation and distribution in coming decades.
Mooditt is a high resolution quality multimedia mobile application streaming service with rich suite of local catalogue based digital music content; which allows users to create, share playlist and also download songs and ringtones for listening pleasures offline, without the use of internet. The app equally offers direct search for tracks, artistes across albums and similarly browse tracks by genre.
Speaking at the launch of Mooditt 2.0, Marketing Lead, Mooditt, Olubukola Awodumila said she was confident and optimistic that the upgraded Mooditt app will attract more downloads from Nigerians and also enjoy better rating than the earlier version. “Our older version of the Mooditt music app recorded 30,000 music downloads and was ranked no 1 music app in Google Play Store for 8 months in a row. We recorded 2 million unique sessions, over 2 million songs streamed and an average 7 minutes spent per Mooditt app user”. She said.
Head Digital Services, Mahindra Comviva, Atul Madan added that the expansion of regional music brands and increase in smart-phone user-base has key growth drivers for the digital music in Nigeria and the growth of content consumption has been exponential.
The newly improved Mooditt 2.0 music app comes with improved skin and highly fluid user interface. The apps major key offering is a first-of-its-kind music cataloging by moods. Head of D2C Business, Mooditt, Sunil Maharaj Kamal added that this unique dashboard feature was designed based on insight into the Nigerian consumer who consumes music at any given time based on his or her prevailing mood.
“For the average Nigerian music lover, the feeling of boredom will go with some like Afro-Pop or Hip-Pop music while when we want to be alone or just a loved one, our music selections tilt towards Soul, RnB and slow tune genres,’’ says Sunil Kumil.
Mooditt 2.0 music app’s improved algorithm place Nigeria song into unique mood selections making it easy for users to browse through Mooditt content and enjoy song of their favourite artistes which blend with their mood at any given time,’’ he added.
New Moodit 2.0 music app does not just allow users to create personalized playlists but also allows them to interact with their favourite artistes on social media, play puzzle games and enjoy weekly top charts of hottest Nigerian songs. Other features of the app include free downloadable ringtones of all songs in the catalogue, users can set favourite songs as caller ring back tunes right from the app (for Airtel subscribers only) and all payments made in the app are through secure online portals of service providers like PAGA, Quickteller etc.
Atul Madan also added that Mooditt 2.0 music app will easily top the ranking on app stores again as the no 1 music app in Nigeria; a lot has been put into its design and user experience.
Mooditt 2.0 music app is available on Google Play Store for android device users and on Apple store for iOS users.
Download Mooditt music app via http://play.google.com/store/apps/details?id=com.mlsmooditt