Microsoft Corp. snapped up LinkedIn Corp. for $26.2 billion in the largest
acquisition in its history, betting the professional social network can rev up
the tech titan’s software offerings despite recent struggles by both companies.
The deal is Chief Executive Satya Nadella’s latest
effort to revitalize Microsoft, which was viewed not long ago as left behind by
shifts in technology. Mr. Nadella hopes the deal will open new horizons for
Microsoft’s Office suite as well as LinkedIn, both of which have saturated
their markets, and generally bolster Microsoft’s revenue and competitive
position.
Mr. Nadella said today’s work is split between tools
workers use to get their jobs done, such as Microsoft’s Office programs, and
professional networks that connect workers. The deal, he said, aims to weave
those two pieces together.
“It’s really the coming together of the professional
cloud and the professional network,” Mr. Nadella said in an interview on
Monday.
For instance, connecting Office directly to LinkedIn
could help attendees of meetings learn more about one another directly from
invitations in their calendars. Sales representatives using Microsoft’s
Dynamics software for managing customer relationships could pick up useful
tidbits of background on potential customers from LinkedIn data.
Microsoft also sees opportunities in Lynda.com, a
channel for training videos that LinkedIn bought for $1.5 billion last year.
Microsoft will be able to offer Lynda’s videos inside its own software, such as
Excel spreadsheets.
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