Ghanaian Music Star, Stonebwoy is now a Brand Ambassador for Cocoa cultivation
Ghana’s contemporary international music icon, Stonebwoy, has hinted that
he is adding farming to his occupation.
Stonebwoy was crowned the brand ambassador for “Maso,’’ a programme to
get over 80,000 youth in cocoa growing areas in the country to go into cocoa
He told the enthusiastic youth that he decided to associate himself with
‘Maso’ because it empowers the youth and serves as a catalyst for change in the
cocoa sector by making cocoa farming an attractive business for the youth in
cocoa growing communities.
After bringing the entire town to a standstill when information went
viral that he was at the venue, it took the organisers of the programme,
Solidaridad, about 30 minutes to get the nearly 500 youth, representing the
80,000 to settle for the programme.
The programme is collaboration between Solidaridad and COCOBOD with
financial support from Mastercard of Canada, Ashesi University of Ghana and
Aflotoun in charge of education; while Fidelity Bank is the financial service
Both the young and old, including the personalities on the high table
could not help but take selfies with the icon. They included West African
Director of Solidaridad, Mr W Isaac Gyemfi, and the Regional Director of Cocoa
Health and extension Services, Mrs. Faustina Asamani.
According to Stonebwoy, he had turned down many mouth-watering and very
lucrative offers to be brand ambassador from different organisations and
products but accepted that of Maso . The five-year project aims at ensuring
that the youth within the ages of 18 and 25 become productive and earn decent
revenue from farming to replace the ageing population of cocoa farmers and
increase cocoa production in the country.
Maso, which means to lift in twi, is a project which commenced in Ghana
in January this year and formed just part of the $74 million-programme being
executed in Ghana and Uganda to train and help the youth to transit into
sustainable jobs in these two countries.
Stonebwoy is the brand ambassador for only the cocoa cultivation in
Addressing the youth,
most of whom were on their feet and using their phones to record and take shots
of the icon, Stonebwoy provided statistics about economics and cocoa production
when he said cocoa was Ghana’s largest agricultural activity accounting for
eight per cent of the nation’s gross domestic product (GDP).