…Award Ceremony gets
new date … Governor Ben Ayade, others expected
The Government of
Cross River State has officially adopted Paradise Music Festival & Awards
as part of the event activities in their annual month-long Christmas
celebrations calendar.
This was confirmed in
a statement made by the event progenitor and convener, Effiom Trombone, backed
by letters signed and sealed from the State’s Ministry of Culture & Tourism
and the Governor’s Office, endorsing the project. Themed ‘Akwa-Cross Edition’,
this year’s edition is a beyond border initiative to use music as an amplifier
to broadcast cultural diplomacy, strengthen cordiality, promote unity and
re-position the music industry in the two sister states, Akwa Ibom and Cross
River state.
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| Effiom Trombone |
The award ceremony,
which was initially scheduled for October had to be rescheduled for December 1st to
3rd on adoption by the state government. In separate letters,
Nollywood star actor and Commissioner for Culture & Tourism in the state,
Eric Anderson and the Special Advicer, Governor’s Office, Kenneth Aklah both
commended the private sector driven efforts of Effiom Trombone and his South
Central Communications team for hosting 3 editions of the annual event, hence
the need for the state government to throw their weight behind it and make it
one of the events which will not only attract investors and visitors to the
state, but also to encourage the redirection of youthful energy positively.
In a chat from his
base in Calabar, Effiom a musician and former Chairman of Performing Musicians
Association of Nigeria in the state, confirmed that all hands are on deck to
ensure a hitch free event, he hinted of a special appearance by the
entertainment loving Executive Governor of the state, Senator Ben Ayade, who
sees the event as a way of empowering talented youths in the state and creating
job opportunities in the creative sector.
Son of the soil and
music exponent, Iyanya will lead other top acts like Monkals, Mista Xto, Anne
Cedric, Big Daddy and Pasto Goody Goody to headline performances at the award
ceremony.
The Paradise Music
Festival and Awards initiative has evolved over time with the expectations and
demands in the creative industry, mostly the music performing artistes,
producers and stakeholders. Over the years this has sustained the core essence
of the award, which is the creation of an enabling environment for music talent
discovery and celebration of musical inventiveness and creative ingenuity.
From the records, the
first three (3) editions have successfully recognized merits, honored over
sixty (60) individuals and have successfully engaged other performing artistes
under renowned music record labels.
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