Iddris Sandu. Pic credit: Black Enterprise |
When Iddris Sandu was in high school,
he developed a mobile software that would later gain the attention of former
U.S. president Barack Obama and land him at the White House, where he received
the honorary presidential scholar award.
He was only 16 years old. Now 21, the Los Angeles-based
young man is the unconventional tech guru who has accomplished many incredible
feats, including being responsible for algorithms that have made Uber,
Instagram and Snapchat what they are today.
The software engineer considers himself a “cultural
architect” and said he aims to “level the playing field” between Silicon Valley and young
communities of colour.
Born and raised in Harbor City,
California with parents from Ghana, Sandu would never forget a harrowing
experience he had when he was eight – his father had wanted to take him on a
trip to Ghana.
“But on
the fourth day of the trip, he abandoned me in this village, took my passport
and came back to the States,” Sandu told Oxford University’s Music and Style Magzine,
adding that he was abandoned for almost nine months before getting into contact
with an NGO which helped him travel back home.
He got
back to the U.S. when the first-ever iPhone was unveiled, and this started his
journey into the tech world.
“I just got super inspired. I thought – this device is
going to change the world. The reason why the iPhone was so important was beca use
it was the first time when
regular consumers could develop for other regular consumers. Before, you really
had to work at a tech company for multiple years to be able to offer any sort
of input or to create an app. But Apple made it so mainstream. I knew it was
the future,” he said.
Just 10
years old then, Sandu started learning programming on his own for the next two
years at a public library and this was where he got spotted by a designer from
Google, who offered him an internship opportunity at the company’s
headquarters.
At age
13, he got his first experience with programming and worked on many projects
such as the initial Google blogger, Google Plus, among others.
Yet,
Sandu was determined to affect change; hence, at the age of 15, he designed an
app for his high school that gave students turn by turn directions to navigate
their classrooms.
Being the only school in California
that had an app made by a student, Sandu received wide acclaim that would later
afford him a meeting with former President Obama.
During
that same period, Sandu wrote an algorithm that he would go on to sell to
Instagram and by the age of 18, he was already consulting for Snapchat before
landing at Uber, where he created a software (Autonomous Collision Detection
Interface) for its self-driving cars.
With
the passion to bridge
the gap between the informed and uninformed, and to inculcate into
young people like him the need for invention and creativity, he left major tech
companies to bring that change.
“Information
is one of the highest forms of class. And that is what keeps people divided.
You should be able to think on a higher level, instead of being strictly
consumers. And people of colour in
partic ular are more likely to
be consumers than creators. It’s really hard to get out of poverty or to change
the structure of economic power if you’re always going to be a consumer rather
than creating. Shifting that narrative is what I’ve been trying to do. And thus
far, it’s worked, it’s successful.”
Iddris Sandu. Pic credit: The New York Times |
From
encouraging the study of STEM subjects in schools and at higher levels, Sandu,
in 2017, met rapper Nipsey Hussle at local Starbucks, and in three weeks, they
had transformed an abandoned storefront in Los Angeles into the Marathon
Clothing Store.
The smart store offers exclusive music and other content
to customers who have downloaded an app, said The New York Times.
The
store leveraged Iddris’ tech and design background and Nipsey’s cultural
influences, sparking the interests of many journalists as well as hip
hop and cultural icons like
Russell Westbrook, Vegas Jones of Roc Nation, among others.
In an
interview with the CNBC, Sandu
said the store has helped him bridge the gap between culture and technology,
and would love others to do same.
“We are
living in the digital revolution,” he said. Although “we are all constantly
exposing ourselves to content in real-time.”
“We
need to address the largest issues affecting communities and build
infrastructure on that,” Sandu said.
The
tech wizard has since partnered with Kanye West and Jaden Smith on some future
businesses, clothing lines and disaster relief projects that are set to launch
in 2019, according to CNBC.
Having created his own music, putting together the sonics
and instrumentals in just
3 days to form a full album, the creative technologist is working on
a book about recent initiators, including Kanye West; Robi Reed, a casting
director; and Edward Enninful, the editor of British Vogue.
With
the drive to use all his networks to empower young people in America to make a
positive impact in their communities, the unconventional tech genius is already
on his way to become a leader for the next generation of influencers and
entrepreneurs.
Culled from face2faceafrica.com
No comments:
Post a Comment