I Started Auto Retailing By A Sheer Stroke of
Fate…
Auto retailing is a tedious business that many
people used to see as a career path meant for men. But there’s a young Nigerian
lady breaking boundaries and barriers in the auto world with her highly
professional services. Adesuwa Renee Ogiozee popularly known as Auto Queen is no
doubt the number one female Nigerian auto dealer in the US. In this exclusive interview
with our publisher, ‘Biodun Caston-Dada, she reveals the pains and gains of
been a female auto dealer amongst other topical issues. Enjoy!
How did you get
into the automobile sales business?
I studied Accounting from Delta State University, after which
our dad took us to America, with the hope of following our dreams! I was
admitted into Christ for the Nations Institute, Dallas Texas. After graduation,
work was easy to get, so dad got me a job at a family home health service where
I needed do some internship, after school. On a faithful day, my sister took me
to the mall; we drove my car, which was a beautiful Honda Accord. We got back
with our hands full; we manage to get inside the house, but forgot our house
key and car remote key on the door mouth. That was how I lost my car. We woke
up to not being able to find my car. My dad is a pastor so he decided to pray,
and said my car will be brought back by whoever took it. I had no insurance...
I was so sad! 2weeks gone and some random guy brought my car back! That was a
miracle. Long story cut short, I got scared driving same car, mom advised
I ship it to Nigeria and sell. I did and made so much profit. Since then, I
have been selling cars.
This is a business
largely dominated by men, how have you been coping?
My strategies are very different from what a lot of guys will
want to do. It has been fun for me. I wake up and get to work and everything seems
easy! I managed to ruffle some feathers because so many males could not stand
my guts! But most of them fell off and we are still here. It has not been easy!
Some don't like me, yet they have never met me nor spoken to me. But just the
fact they feel, maybe it's too much going on with me. I will say, it has all
been Grace! And we are not quitting.
What are the
challenges you faced when starting out?
Trust issues. As Nigerians we have major trust issues. The fact
that someone would send funds to me, without meeting me first was hard. It is
still challenging but way better than when we first started. Now we have a lot
of referrals that help resolve most of those in doubt.
How has the journey
been so far?
It's been great. Ups and downs. But we are taking it one day at
a time and doing our best.
But it’s been Good.
What stands you out
from other auto dealers?
I guess you could say I'm a perfectionist. I like things done in
the right way. So I dedicated my time, years to learn my craft. Now I can say
I'm a professional in what I do.
Do you sell mainly
to Nigerians?
I sell to anyone, anywhere in the world, though 80% of my
customers right now are Nigerians.
You seem to be one
happy-going fun loving person going by your numerous Instagram post. Who is
Renee (describe your person).
Happy, hardworking, kind and loving. God fearing especially but
also a strict disciplinarian.
Can you share with
us your educational background?
I studied Accounting from Delta State University. Theology from
Christ for the Nations Institute. I’m still in school, University of Phoenix, where
I am studying Medical Administration.
Can you share with
us some of your memorable moments while in school, secondary and higher
institutions?
I remember in secondary school, when I won Miss Hottest Legs, that was fun. I was also assigned the position
of Sanitary Prefect, as I was always
super neat. Then when I first came to America, we had to work while in school.
It was really difficult and different from what we are used to in Nigeria. The
transition was fun, because we were glad to be in America, but difficult
because back home, you only get to attend classes until you graduate before you
can work.
Your family
background
My parents are Pastors. I come from a very close knit and
respected family in my community.
What is it like
growing up? Childhood memories
I had a great childhood in Nigeria before travelling out to the
USA.
My parents made sure we, I and my siblings had the best they
could afford.
You deal with all
brands of cars, which is your own favourite brand?
Right now, it is Mercedes Benz. It could change tomorrow.
You're a stylish
and fashionable person. Describe your style.
My style is spontaneous. I dress how I feel.
Are you into
labels? If yes, who are your favourite designers?
Hermes definitely, then Gucci and a few others.
How do you
relax?
I chill with my family to have quality time.
Your favourite food
Do I really have one? I like good food.
What inspires
you?
God
Who are your role models?
My parents
Your mantra of
life
Be kind to all.
Advice to young
ladies who are looking up to you.
You can do anything you put your mind to, don't let anyone tell
you differently.
Any other things
you will like people to know about you?
I'm very God fearing and I’m down to earth.
Favourite
holiday/vacation spots.
Most def, it’s Dubai! You can never see enough of that beautiful
city.
Your real
names
I’m Ms. Adesuwa Renee Ogiozee.
Can you tell us a
bit about the auto business? How you source for the cars and market to
potential buyers?
I'm a registered automobile dealer both in America and Nigeria.
I personally handpick and inspect all the cars I sell.
How I source is a business secret (laughs).
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