Rihanna announced
that Fenty Beauty’s new “Full Frontal Mascara” is set to release January 16th.
The “do-it-all”
product is a uniquely designed, dual-sided brush meant to “volumize, lift and
lengthen” lashes.
The Fenty Beauty
empire continues to expand.
Rihanna continues to
excel at curating need-it-now makeup products for beauty fiends everywhere with
the newest reveal of a Fenty Beauty mascara. Its official title is Bad Gal RiRi
approved with the name “Full Frontal Mascara.”
“Ya done know that
@fentybeauty was coming to dominate the mascara game too!!
#FULLFRONTALMASCARA,” Rihanna posted onto both her Twitter and Instagram accounts.
Rihanna went on to
describe the dual-sided brush as one “that lifts lashes on the fat side, and
defines & curls on the flat side.” The beauty mogul shared the news with a
stunning black-and-white image of herself rocking a velvet turtleneck, with her
hair in soft ringlets and softly brushed brows. Needless to say, Rihanna’s
lashes in the photo are simply immaculate.
The Fenty Beauty
Instagram account shared the reveal of the new product as well, touting the
soon-to-be-released mascara as a “do-it-all” beauty must-have featuring a
“flat-to-fat brush that instantly volumizes, lifts, lengthens and curls.” The
mascara is also reported to be composed of a water-resistant, long-lasting, and
smudge-resistant formula. When Rihanna says do-it-all, clearly she means it.
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