|Art Director, Ice Nweke; Assistant Brand manager Amstel Malta, Phoebe Larry-Izamoje; Genevieve Nnaji, Sound Sultan and Corporate Affaris Adviser, Kufre Ekanem|
-Genevieve Nnaji, Sound Sultan, Gordons, others grace announcement event.
Nigeria’s No 1 premium low sugar malt brand, Amstel Malta has just announced the 3rd edition of its city led youth platform, Amstel Malta Showtime with a new and redefined concept.
Present at the announcement luncheon which held at the Nigerian Breweries Headquarters were, Nollywood superstar actress and Amstel Malta brand ambassador, Genevieve Nnaji; veteran musician, Sound Sultan; popular comedian, Gordons; TV personality, Vonne Vixen and other prominent personalities.
Amstel Malta Showtime, a unique platform that brings together unique talents in dance, comedy, music and other exceptional talents on one stage with the opportunity to showcase their unique potentials to the world, was first premiered in 2011 and held in 4 regions: Port Harcourt, Ibadan, Benin and Lagos while the second edition held in Abuja, Lagos and Enugu in 2012.
The second edition however, is a first of its kind concert drama, scheduled to hold in two regions: Lagos and Enugu, which will feature 5 talents gotten via auditions from each region.
These talents will come together to deliver an electrifying drama themed “The Rush” with special appearances from Veteran musician, Sound Sultan; renowned comedian, Gordons and popular art director, Ice Nweke, who will also serve as mentors and judges on this edition of Showtime.
Other guest appearances include popular musician, Phyno and seasoned choreographer, Ukalina.
According to the Corporate Affairs Adviser, Nigerian Breweries, Mr Kufre Ekanem, “Amstel Malta Showtime is aimed at discovering potential and unique talents and as a brand that’s keen on encouraging people to be the best they can be, Amstel Malta has put everything in place to ensure these unique talents have the best platform to display their potentials alongside renowned Nigerian entertainers”.
Speaking about Showtime, Genevieve urged fans to take advantage of this opportunity. “ Amstel Malta is set to make this third edition of Showtime a very memorable experience and I really can't wait to see how it unfolds because i'm very positive there are so many undiscovered talents out there. I urge everyone to take hold of this opportunity and be part of this journey to success, which can potentially launch you into that career of your choice”, she said.
Amstel Malta Showtime Enugu is scheduled to hold on the 29th of August at the Grand Royale Hall, Enugu while Showtime Lagos will hold on the 18th of September 2014 at Unilag Sports Hall, Lagos.
In addition to the opportunity to star alongside renowned entertainers, participants will also receive cash prizes and wardrobe makeovers.