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| Yomi Olaniwun |
Yomi Olaniwun, a consummate marketing
practitioner is the founder and Chief Engagement Officer, BB Buzz. He managed
local and global brands at different times of his career while working with
SO&U. He led the project team for the launch of Guinness New Pack
(Colourful world of More Concert) as one of the highpoints of his sojourn in
paid employment. He fielded a couple of questions as BB Buzz Chief.
What is BBBuzz all about?
Bold Brand Buzz Ltd is a Digital Marketing Agency. We used
blogging as an entry strategy. We offer Social Media & Influencer Marketing
services. These also covers publicity, damage control and media monitoring. Our
blog help brands speak the language the youths understand. 85% of our social
media followers are less than 30yrs.
BB Buzz means BOLD BRAND BUZZ. We needed the acronym BB,
because it was the most attractive “digital speak” as at then. Most people
still think BB stands for Blackberry. BB Buzz was registered as a business on
the 5th of November 2012 but it didn’t become operational until two years
after. Even after the two years, it was only the blogging arm of the business
that was functional.
