Price and product availability are known to rank
high in the consumer consideration ladder. This concept is perfectly brought to
live as Peak Milk team drives further into neighborhoods, understanding more of
the consumers and connecting its key brands to them.
Weeks ago, Peak Filled was launched into the
Nigeria market and has since then gained steady ascension into the daily needs
of Nigerian households, considering its affordability and accessibility. Peak
Filled is a N40 Peak brand formulated to nourish families with essential
vitamins and minerals; assuring them of a “Filled” Day.
Peak Milk is currently combing the nooks and
crannies of Lagos and currently activating Oke Arin Market, Trade Fair, Mushin,
Agege… spreading the richness and nourishment of Peak Filled across Lagos
neighbourhoods, with a sure plan to extend the goodness even beyond Lagos. Peak
is also engaging local artistes Like Saheed Osupa amongst others to connect
more with consumers.
This initiative is highly imperative especially at
a time when the economic index continues spinning southward and Nigerian
consumers continuously yearn for quality at affordable price. As expected, the
initiative was welcomed with enthusiasm and positive energy, which is a boost
for Peak Milk to do more.
Mummy Dayo, a retail outlet owner in Agege applauds
this initiative of Peak Milk especially in this time of economic downturn when
people had cut-down the consumption of non-essential goods.
Uchenna, also a retail trader in Trade Fair thinks
this initiative is a boost for trade and hopes it will trigger consumers again
into buying.
Osifo Agani, a brand critic, sees this as a “trade
stimulus that will go a long way in helping the brand equity”. He said “it is
necessary for brands to continuously seek avenues to connect more with the end
consumers”.
So when you see Peak Filled Milk in your
neighbourhood, remember its goodness, remember its nourishment, and most
importantly, remember that Peak Can Do More #HaveaFILLEDday
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