Stanbic
IBTC, a one-stop financial services provider in the country has thrown its
weight behind the forthcoming 4th Annual Brand and Marketing Conference of
Brand Journalists Association of Nigeria (BJAN) scheduled to hold from November 3rd to 5th, 2016 in Lagos.
The
conference themed, ‘’Mobile Money in Nigeria: Challenges, Opportunities and
Threats’’ will feature seasoned experts from the banking and telecoms sectors
to proffer solutions to the challenges and opportunities that abound in the use
of mobile money payment system.
Speaking
at a press conference organised by the association in Lagos, Mr. Bennet
Frimpong, Marketing Manager, Personal and Business Banking, Stanbic IBTC said
the reason to partner Brand Journalists Association of Nigeria on the
conference is to ensure that Nigerians move forward in whatever they do.
“As
a holding company, our agenda is to make progress real in the lives of the
customers. We need to tell them that going mobile is one key thing that saves
people a lot. It saves you the drive to the bank, it saves you the drive to
anywhere you to go and have access to your money. Being in the comfort of your
room you can do anything on your phone that saves you a lot of journey, energy
and stress’’, he said.
He
added that, ‘We need to send the message home to every Nigerian that in times
like this, they need to find creative ways of getting more incomes in their
pool. They should look at ways that will ensure less strain on their disposable
incomes.
In
his remarks, Chairman of BJAN, Mr. Goddie Ofose, said the annual conference is
specifically designed to address issues surrounding the effective use of mobile
money in the country and to educate Nigerians on the need for mobile money
adoption.
“Mobile
money in other parts of the world has become widely accepted, especially in
Kenya led by Safaricom, the country’s largest mobile-network operator which
provides platform for mobile phones transactions without any need to handle
cash.
“The
conference will address the challenges that are affecting the effective use of
the platform in Nigeria and also provide extensive discussion to find lasting
solution to better ways of using mobile money in the country’’, he said.
The
following companies and government agencies have been lined up to speak at the
conference. They are Stanbic IBTC, CBN, NCC and telecommunication companies.
The event is expected to be declared open by the Executive of Governor of Lagos
State, Mr. Akinwunmi Ambode.
The
conference, 4th in the series is the effort of BJAN to galvanize professional
excellence in brand reporting, has since 2013 organised annual conferences to
stimulate industry discussions on national issues. The theme for its maiden
edition was “Repositioning Centenary Brands to Align with Modern Realities” was
held in Abeokuta, the Ogun State Capital.
While
in 2014, the theme dwelled on “Tourism Marketing as Catalyst for Economic
Development” was held in Oshogbo, Osun State and the last edition in 2015 had
“Challenges and Prospects of Corporate Social Responsibility, CSR, in Nigeria -
the Roles of Organisations, Government and the Media”, held in Ibadan, Oyo
State.
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