Ycee has just signed an
exclusive deal with Sony Music Entertainment today, Friday, October 21, 2016 in
South Africa.
According to Sony Music, the deal will see the rapper’s first EP,
“The First Wave” released under the label.
Michael Ugwu, General Manager, Sony
Music West Africa said: “I'm extremely proud to welcome
Tinny Entertainment and the amazing talent that is Ycee to the Sony Music
Entertainment West Africa family."
He said he had monitored Ycee’s growth over the year and he was
the future of hip-hop in Africa.
"I've watched this team grow over the past few years and I am
amazed at how they have navigated the industry to reach this stage.
"Ycee is the future of hip-hop in Africa and we will be front and
centre of SME West Africa's strategy as we take Africa to the world,"
Ugwu said.
Ycee took to Instagram to share his excitment. He posted an
image from the signing with the caption:
"Great things happening, alongside Tinny Entertainment, I’m so
proud to become part of the Sony Music family!!”
This new arrangement sees the ‘Omo Alhaji’ rapper joining the
likes of Davido and Wizkid as part of the Sony Music.
Meanwhile Arokodare ‘Tinny’ Timilehin, CEO Tinny Entertainment, a
Nigerian label the rapper is currently signed to said in a statement it
was a stamp of approval of all the work they had done over the years.
“We are very excited about the future for both Ycee and Tinny
Entertainment", Tinny said.
Ycee whose real name is Oludemilade Martin Alejo first stepped
into the music scene in 2012.
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Michael Ugwu, General Manager, Sony Music West
Africa, Ycee and Tinny, CEO Tinny Entertainment
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The rapper made his re-entry into the Nigerian music scene in 2015
and caused quite a stir with his singles including 'Condo', 'Jagaban' and
'Omo Alhaji'.
The start of 2016 saw him receiving the award for Rookie of The
Year at the 2015 Headies.
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